Recurring Buys
Overview
Automate investments by applying a dollar-cost averaging (DCA) strategy to grow crypto portfolios effortlessly.
Newton is one of Canada's low-cost cryptocurrency platform. To enhance the Newton trading experience, I designed a way for customers to automate their investments by applying a dollar-cost averaging (DCA) strategy to grow their portfolio effortlessly.
6 x Engineers
Wireframes
Visual Design
Prototyping
Usability Testing
Key Details
Key Challenges
- Promote feature without disrupting the seamless trading experience.
- New trading restrictions imposed from the The Ontario Securities Commission (OSC) to maintain a registered status.
- Competitors have a wide range of customization when it comes to setting up a recurring buy. There were no standards in place.
- At the time, crypto markets were more volatile than usual. This resulted in an increase of weariness to invest in crypto.
Key Opportunities
- Understand what level of customization is most valuable to Newton traders to create a simplified experience.
- Help customers feel like they have control of their portfolios. Arm them with knowledge on how to mitigate risk and give peace of mind.
- Find ways to help traders visualize growth in a time where markets are consistently dipping.
- Ensure customers they have easy ways to manage their investments.
Key Feature
Turn one-time purchases to a recurring investment with a simple toggle.
With a flick of a switch, market order forms seamlessly convert to a recurring buy form allowing users to customize the amount, frequency, and asset they wish to invest in.
Key Feature
Get empowering and aspirational summaries before taking the plunge.
Customers can see how much their investments will grow in a years time, and when to consider topping up.
Key Feature
Order management without all the headaches.
While other competitors require users to cancel and re-setup their orders, customers can effortless adjust the frequency and amount on the Newton platform.
Process (TL;DR)
Discovery & Design
Leading a design sprint with product and engineering teams
I planned and led a week long design sprint with our squad to generate and validate ideas we wanted to test with existing Newton customers. I invited other departments (CX, compliance, etc.) throughout the discovery process to gain their perspectives on what we were about to embark on.
Usability testing
Gathering and testing concepts with Newton users.
I worked with Product and our Community Manager to source user testing candidates from social media and our research group, targeting those interested in the feature. Key learnings showed that excessive aspirational data added no value, while fund shortage warnings were well-received. The setup process proved intuitive, allowing users to complete tasks quickly.
Initially, the Product team planned to launch without editing capabilities, but user testing and discussions with Engineering highlighted the necessity of this feature to meet customer needs.
Communication
Socialize and communicate findings to the broader organization.
We communicated research findings and processes to the broader organization for visibility into the design process, generating excitement among Newton employees before the feature rollout. We continued to collaborate closely with Engineering teams for both mobile and web to ensure a cohesive experience across all channels.
