To increase user engagement and motivate artists to pick up their tablet pens again, users must first be inspired.
This interactive platform welcomes artists to share and inspire fellow creatives. Daily challenges will give users who want to build their skills a reason to revisit the application. By allowing users to explore the interface firsthand, they will understand what this application has to offer and what sort of talent is utilizing this platform.
Understanding potential entry points during a user's journey.
By letting the user explore the interface, we must understand what actions require an account and which ones don't. This will help us identify when it would be necessary to introduce a login or sign up pop-up. Allowing users to engage with the application will reduce the amount of flakey users and bring in ones that are committed to the product.
In the first iteration, I experimented with several gestures to complete a task (draw a circle to enter, a line to continue). The first gesture was met with positive response but the following ones weren't. The circle was kept and introduced in the welcoming screens.
To test how effective the welcome screens are, I placed the interactive element (to draw a circle) on the first screen vs. the last screen.
- Number of user registrations over a month.
- Number of circles drawn on the welcome screen vs. app downloads
- Login/Signup button clicks from registration pop-ups
- Are users completing their profile
- Community activity on a weekly basis (uploads, likes, comments, and shares)
- Number of clicks on the login button
- User activity after 90 days